Top 5 Unique Cruelty Free Makeup Brands

As beauty consumers, we’re more conscious than ever, and even hungrier to learn the ins-and-outs of our favorite brands. We crave transparency! And we won’t stand for animal testing and/or potentially toxic ingredients if we can help it. (I mean, yikes, right?) Shopping cruelty free can help you boost your ingredient standards and feel confident that nothing was harmed in the making of your beauty buy. Plus, their higher ingredient standards make cruelty free products some of the most thoughtfully formulated products on the market.

Now, get ready to treat yourself (and your skin!) to some animal-friendly beauty benefits. Just check out this quick roundup of cruelty free makeup brands that you can shop from the comfort of your own couch.



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W3LL People is an eco-chic brand that’s totally having their moment. This natural-based line was made for the beauty conscious and has botanical-based products formulated with your skin-health in mind! (It’s essentially the beauty brand brainchild of Clinique and Tarte!). Their superstar product, the Nudist Multi-Use Cream Stick, is rich with organic aloe for a super smooth wear on both your lips and cheeks.



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The cool-girl vibes of Melt Cosmetics make it the ultimate indie brand. Their mission is to push beauty boundaries by creating pigment-rich products that inspire self-expression and artistry. Melt’s line started with their line of bold lip colors, and has since expanded. Their products continue to stay super-pigmented without compromising any ingredient quality. 



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If you’re obsessed with the “no makeup makeup look,” than you might have heard of NUDESTIX. This up-and-coming line was founded by a product developer and her daughters in their never ending search for natural, no-fuss makeup. They’re result? A line of easy-to-use makeup crayons with an all vegan formula. 



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Its literal rainbow of liquid lipstick shades catapulted Lime Crime to the forefront of online cult cosmetics brands. The self-proclaimed “makeup for unicorns” is still one of the most colorful and fun brands today. As the brand evolved, so has its ingredient standards. All of Lime Crime’s products are certified by PETA and have received the prestigious Leaping Bunny Stamp, which means that even the brand’s third party suppliers have undergone background checks by animal protection groups and are certified cruelty-free. Talk about new wave transparency.


Source: Instagram

Colourpop is the e-commerce answer to drugstore cosmetics. If you want to pull together a whole new makeup bag or just pick up a super-lit highlighter, Colourpop should be your new go-to brand. Through all their affordable price points and products, the line has always been able to deliver outstanding formulations without straying from their cruelty-free stance.


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