Underwear brands are redefining the basics, literally

by

With models like Ashley Graham and Winnie Harlow taking runways by storm, we’re entering an era that’s embracing all shapes, sizes and colors. From Morphe’s 60 shade foundation launch to Rent the Runway’s size range, all types of brands are launching their most inclusive and stylish lines yet. Even the iconic Barbie got an overhaul!

Next on the drawing board is underwear. Here are brands bringing you a wide range of color, fit, and design- because showing underwear lines are never cute. 

Lingerie for real life!

Nubian Skin’s tagline is a different kind of nude. Founder, Ade, set up this minimalist lingerie and hosiery brand for young woman of color like her who feel frustrated by the lack of products in the nude shade that suits them. Undies in contemporary designs that are in tune with the needs of style-conscious real women!

Kerry Washington is a supporter. Source: Instagram

Prioritizing comfort and beauty

One brand celebrating YOU is ThirdLove. Discover their stylish “insanely comfortable” range of underwear that prioritizes fit. We LOVE their empowering motto:  We’re absolute individuals / Originals / One of a kinds. / If we’re really all created equal / Why are we so unique, uncommon / Utterly different in shape, size, dream, desire? / Curvy. Straight. Round. Rounder. / See, our shapes don’t define us. / Our stories do.

Founder Ade Hassan. Source: Instagram

AnaOno is a lingerie and loungewear brand made for women with breast cancer by women who have been through it themselves. Founder and designer, Dana, has made it her mission to design for women who have had breast reconstruction, a mastectomy or are living with other conditions that cause pain or discomfort. She believes that beauty and comfort should not be a compromise and that lingerie needs to offer both.

Source: AnaOno

Endorsements come from satisfied customers and the media. People said: The Philadelphia-based designer created a line of bras that are all wireless, yet still feminine and beautiful. All the models featured on her website are breast cancer survivors, and 10 percent of the sales of certain bra styles are donated to charities that help women with breast cancer. April 30, 2015 edition.

Like underwear for real life? Check out these awesome brands!

Knix → Is the baby of problem-solving wiz, Joanna Griffiths, who has reinvented lingerie to address various authentic challenges like perspiration with flair.

Dear Kate → Is empowered by tech, making plastic-free, leakproof undies for every day of the month.

Icon Undies  → Make underwear for women with mild to moderate leaks, guaranteeing style as well as reassurance.

We do door-to-door service, too! We scour the web (so you don’t have to) and will hit your inbox with the best new brands out there:

by

Stories We Love