Brand Spotlight: Namaste in bed no more!
Namaste! Everywhere we turn, celebs are shouting yoga’s praises from the rooftops. But we were feeling intimidated by the intense yogi-culture. So we did some homework and discovered that getting from couch to mat isn’t so scary after all.
Here are 3 reasons we’re (newly) loving yoga:
1) Yoga has become a super accessible form of exercise with tons of easy and fun entry-level classes to pick from. Or ditch the mat with classes like aerial yoga, beach yoga, or ‘horse
2) You see results, fast. After just a few seconds of holding that lotus pose, “yoga skin” will be in your reach. Who doesn’t love that flushed, post-cardio glow?
3) If you’re worried that everyone will know you’re a yoga newbie at your first class, throw on a pair of glam leggings from a brand like Alo Yoga and you’ll fit right in.
Get the look but don’t sweat the commitment
Even better than standout gym gear is getting to wear it all day long, a la Taylor Swift.
Alo creates Yoga clothes for your studio-to-street lifestyle. Wrap yourself in ultra-lux fabrics, on-trend details like cutouts on yoga pants, and ever-flattering neutral colors to update your yoga look for pre- or post- workout. Or just head out for errands. We’ll keep your secret.
How it all started
The Alo brand was born in 2007 in LA (of course) when its founders Danny Harris and Marco DeGeorge wanted to share their passion for “mindful movement” with the world. Little did they know that yoga would go on to dominate the global stage, even getting its own International Yoga Day in 2015.
Their production is 100% sweatshop-free and their non-profit branch runs yoga classes for kids. It’s never about being competitive, and all about enhancing your life. As Alo says: Don’t practice yoga to get better at yoga; practice yoga to get better at living.
Find tons of yoga and athleisure brands on ShopStreet to workout or just chill in, including:
Lululemon → Their gorgeous new Reveal collection with touches of soft, intricate mesh keep air and your practice flowing.
Carbon38 → Style-savvy, luxury athleisure helping real women optimize their work/life balance.
Sweaty Betty → A female-led activewear brand with famous “bum-sculpting, squat-proof, sweat-wicking” power leggings.