Charitable Brands to Follow on Instagram Right Now

Direct-to-consumer brands that look—and do—good.


Direct-to-consumer brands aren’t always just about the sale. These innovative brands across industries are changing the name of the game by donating time, money and products to amazing causes that make an impact. Follow along on their Instagram feeds for equal parts style and charitable inspiration.


Warby Parker

Source: Instagram

Founded by a group of friends who met at the University of Pennsylvania, Warby Parker has solidified themselves as a go-to name in the glasses industry. One of the first to disrupt with the direct-to-consumer model, their stylish frames are beloved—and Instagram friendly. Their colorful and quirky posts will instantly brighten up the morning scroll through your feed, and with every “like” you will support a brand doing some good, too. Through their “Buy a Pair, Give a Pair” program, Warby Parker has donated over 4 million pairs of glasses since their founding to help the vision impaired. 


La Ligne

Source: Instagram

La Ligne picked one thing–stripes—and committed to it fully. Creating everyday essentials alongside bold statement pieces, their versatile offering can take you from morning to night, and beyond. Their founders tout exceptional fashion experience, coming from the likes of Vogue and rag & bone, joining forces to create this classic yet fashion-forward brand. Staying true to their mission, the brand’s Instagram feed is bursting with stripes of every size, color and style. Look here for daily inspiration, and for a large community of like-minded women. Founder Molly Howard told Forbes, “La Ligne also gives back to this community by standing behind female focused charitable organizations and causes such as Time’s Up and The Women’s March.”



Source: Instagram

Ethically sourced and beautifully crafted, AUrate has created a new way to shop for fine jewelry. Their Instagram feed is a jewelry-lover’s mecca, featuring glimmering gold and diamond designs in almost every photo. Besides the beauty of their products, the brand is also committed to doing good—all of their jewelry has transparent sourcing so you can feel good about what you wear. The brand is also a proud supporter of developing literacy in New York City, it’s home base. AUrate has partnered with Mastery Charter to donate thousands of books to schools throughout the city’s five boroughs; for every purchase made, they donate one book to a child in need.




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