Go for Gold: 4 Jewelry Brands that Care about Sustainability

Direct-to-consumer brands that are making jewelry as sustainable as it is striking.

With its high pricing and sometimes questionable practices, the fine jewelry industry can be hard to navigate. Luckily we’ve gathered a list of small-but-mighty online shops that proudly tout their ethical sourcing and sustainable practices. These folks are changing how the industry operates with an effort to bring transparency to a traditionally murky space. And not to mention? The flat-out gorgeous designs and comparably affordable pieces make the path to pretty & sustainable absolutely clear.


Vrai & Oro 

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This brand utilizes the traditional direct-to-consumer model by cutting out the middle man. Headquartered in Los Angeles, Vrai & Oro only uses solid gold and high-quality diamonds to ensure strong ethics and sustainable sourcing. Transparency is key and they allow customers to know exactly what they’re paying for—quality, craftsmanship, and style. 



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AUrate offers a trifecta that is hard to find elsewhere: high quality, fair pricing, and sustainable practices. The geometric and sleek pieces range from statement to daily staple, and are all handmade by master jewelers in New York City—with stringent social and environmental protocols that often rise above industry standards. Plus, it’s a brand you can feel good supporting. With each purchase, they donate a book to Mastery Charter, an organization helping students develop literacy skills. 



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Integrating little luxuries into the everyday, Mejuri expertly crafts delicate jewelry that looks amazing solo or stacked. The Toronto-based company employs local jewelers and manufacturers to cut down on production lead-times and uses only the finest materials for durability and beauty. All diamonds are conflict-free and responsibly sourced so you can feel as good about where it came from as you do wearing it.



Source: Instagram

This Brooklyn-based brand has a cult following—and for good reason. With jewelry that ranges from completely affordable to highly aspirational, they offer something for every taste and every budget. The pieces are all made from recycled or fair-trade gold, and all stones are guaranteed conflict-free. Order online or visit the Williamsburg storefront to check out the brand’s own line and other designer offerings.  


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