Joining The CBD Revolution?
Depending on who you ask, CBD is a magical, cure-all ingredient, or an overhyped healthy life fad.
All of the chatter can be overwhelming- you probably noticed that CBD products are everywhere: oils, marshmallows, bath bombs, candy, coffee, ice cream, cocktails, beauty serums- even beers and sodas.
The CBD industry has become so popular and has grown so fast, it seems everyone from celebs to the media to skeptics has something to say about it.
But the hemp derivative of the moment is much more likely to be associated with wellness than “Stoner Culture”. The Insta feeds of popular CBD brands like Mountjoy Sparkling show nature scenes and calming pastels, not psychedelic colors and marijuana leaves.
Read on to find out why, and for answers to all your most-Googled CBD questions.
What is CBD?
CBD is short for cannabidiol, a non-psychoactive compound found in cannabis plants, with relaxing effects.
You probably think about marijuana when you hear about cannabis, but most of the CBD sold by companies in the US actually comes from hemp, not marijuana. Unlike marijuana, hemp contains extremely low levels of THC, a psychoactive compound- which is why hemp-derived CBD won’t get you high, and isn’t addictive, according to the World Health Organization.
Is CBD a drug?
We’re not sure. Multiple US states have relaxed rules on CBD-based health products, but a whiff of controversy remains.
One of the challenges is that in some US states, CBD is stuck in a legal no man’s land. For years, the Drug Enforcement Administration (DEA), took the position that hemp was only legal if grown under specific conditions, and used for research purposes, yet you could still buy it online. In 2017, the agency said that it didn’t intend to prosecute CBD buyers. Jump to late 2018, the Farm Bill legalized hemp at the federal level. This made it easier for farmers to cultivate the crop (defining hemp as cannabis plants containing less than 0.3 percent THC) and meant that hemp was no longer a controlled substance.
PRO TIP: If you’re looking to sip your CBD, drinks infused with the ingredient will be this year’s top culinary trend.
Most states, though, have yet to change their laws to match the new federal rules. In states like Nebraska and Idaho, it’s more difficult to legally obtain CBD. New York City cracked down on CBD edibles restaurants in February 2019.
Expect a smoother transition to universal availability going forward. Before former FDA chief, Scott Gottlieb, left the agency in April 2019, he announced a new working group to explore next steps for potential regulations.
Business forecasters are confidently expecting a gold rush. Brightfield Group, a market analysis firm, recently predicted that CBD will be a $22 billion industry by 2022. Forbes reported in February that some market analysts see Starbucks becoming the first major chain to roll out CBD coffee!
How does CBD work and what are the benefits?
Despite inconclusive research, and often vague CBD product benefits (the FDA prohibits unproven health claims), CBD is revered for its powers by devotees. These include the ability to reduce pain, stress, inflammation, and sleeplessness.
Scientists maintain that one of the main ways CBD impacts us is by mimicking the effects of “endogenous cannabinoids” in our bodies. The endocannabinoid system plays a key role in regulating a range of physiological processes that affect our everyday experience, including our mood, energy level, immune activity, how we experience pain, stress, hunger, and more.
CBD has therefore been promoted as a cure for the sick and a preventive for the healthy, an all-purpose remedy for pets as well as people of all ages, a compound for athletes looking to manage pain, enhance performance and alleviate stress, a beauty miracle for acne, and even an aphrodisiac.
PRO TIP: Check out reviews posted by ShopStreet community members on CBD products- from pet care to face creams- and share your own experiences!
CBD advocacy platform, Remedy Review, recently surveyed US women using CBD. It found that millennials aged 20-39 are the highest users at 71%, turning to it for anxiety relief, relaxation, and pain relief. It found that Gen X & Boomer women were most likely to use it to help them sleep and relieve anxiety.
Which celebs endorse CBD?
Celebs are relishing the role of CBD ambassador, catapulting this ingredient into the mainstream. Kim Kardashian just celebrated her fourth kid’s imminent arrival with a CBD-themed baby shower. Why? She told E! News that she needed to relieve her “high-key freaking out.” Jennifer Aniston has talked about her use of CBD products as a way to help her reduce pain, de-stress, and lift her mood. Kristen Bell uses CBD oil for her anxiety and CBD lotion to help soothe sore muscles post-workout. Olivia Wilde relies on CBD cream to relieve physical aches during a Broadway run.
Premium brand Lord Jones, which sells products like CBD dark chocolate and body oil, counts Melissa McCarthy, Mandy Moore, and Katy Perry among its shoppers. Martha Stewart and Whoopi Goldberg are already CBD entrepreneurs.
Looking for the best CBD brands for your most-chill life?
See our expertly curated trending CBD lists: