Surprising Underwear Brands You’ve GOT To Try

Is there such thing as too much underwear? I don’t think so!  My personal drawer is always overflowing, and for some reason I’m always looking to add more. Whether you’re in search of the softest, most luxurious, or the trendiest underwear on the market, here’s a few of our favorite brands that are so much more than your standard white cotton bikini style 8 pack.



MeUndies is the softest undies in the world. For real though, the brand has as a team on staff that’s solely dedicated to finding the softest microfibers in the world to create the ultimate blend of softness and stretch. Aside from the coziest material ever, the brand is known for its limited edition colorful patterns (avocados and unicorns anyone?) that are available to its monthly subscribers.


Savage X Fenty

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It’s true that everything Rihanna touches turns to gold, including her latest venture, Savage X Fenty: a lingerie brand that’s a celebration of all shapes and sizes! The mix of totally daring, yet still totally wearable looks makes being extra an everyday occasion and encourages women to embrace their own style, no matter how wild. If you’re ready to channel your inner-RiRi try out the fan-fave Sheer Marabou Robe which is the definition of glam!



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Imagine a world where bras were designed to support and flatter you without all the push up, squeezing nonsense.  Meet Cuup, the silhouette driven underwear brand that’s reimagining the way bras are made. Cuup has a range of inclusive sizes and fits that match women of all body shapes. The brand also has developed a totally breathable microfiber formula that gives you featherweight support.



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A surprise box of luxury brand undies to your doorstep on the reg… sign me up!  Underclub is a subscription based luxe underwear service bringing fashionistas and subscribers “confidence from the bottom up.” (Their words, not mine!).  Underclub has a number of subscription options, including the basic restock, that allows you to discover and explore designer underwear brands based on your style preferences.


Tomboy X

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Tomboy X was founded on the belief that underwear should be made for everyone, no matter your style or your personal identity. With women’s styles ranging from boxer briefs to thongs Tomboy X has a brazenly unapologetic social and fashion agenda that encourages fans to fill comfortable and embrace who they are. As if their social acceptance statement isn’t enough, all of their underwear and bras are crafted of eco-chic material.



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When athleisure meets lingerie, you get Lively! The brand’s vibes are inspired by your active on the go lifestyle, because let’s be real, some mornings you just really don’t want to fool with uncomfortable hooks, but you still want to feel good! Lively has wire free bras (that still give you the support you need) and underwear crafted of breathable material designed to take you from morning to midnight with zero fuss and zero VPL.


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